Week 4: Platform – product continuum

Class recap

During class, each group discussed their creation myths and research, and we all dove into the technology that Levi’s Stadium is equipped with. We then shifted our focus on the platform vs. product spectrum, completing an in-class exercise to better understand where our own projects might ultimately fall along the spectrum.

Michael also made the following announcements in class:

  • Class will be held offsite next week (keep reading for details).
  • Going forward, we’ll have to post major part of our HW assignments by Sunday night.
  • Flu shots are out! Get one 🙂
  • Diamond process model, spotted in the wild – Michael noticed his colleagues felt better knowing where they were in the process.

Assignments

How do you get people to make choices with the lowest level of entry, can you leverage an existing action or give people an excuse to do something that they always wanted to or had never even thought of? How do you teach a new action that results in something that makes it worth it?

  • Based on your preliminary research and creation myth, write goals and parameters and post them by Friday under “49ers – G&P” category
  • Based on your Goals and Parameters come up with the first iteration of your idea. Represent it as a diagrammed user experience and post to the “49ers – User Diagram” category.
    Think about:

    • Ways to get people engaged and to educate them before they get to the stadium or before they “sign on.”
    • How people take the experience home with them?
    • What other technologies or platforms within Levi’s Stadium that can be leveraged in your experience?

Off-site class meeting next week – Oct. 6

Class will start promptly at 6pm, meeting at the LED Lab which is located at 475 Greenwich St. [corner of canal & watts in Tribeca]

At 7:30pm we will be at 330 Hudson St.  for a review of that site. We will be walking between the two (7 minutes) so bring necessary walking paraphernalia.

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