{"id":343,"date":"2014-10-03T23:18:18","date_gmt":"2014-10-03T23:18:18","guid":{"rendered":"https:\/\/www.just4letters.com\/pi\/?p=343"},"modified":"2014-10-03T23:20:35","modified_gmt":"2014-10-03T23:20:35","slug":"49ers-beginnings-of-a-ux-map-melody-effy-sunnie-amy","status":"publish","type":"post","link":"https:\/\/www.just4letters.com\/pi\/?p=343","title":{"rendered":"49ers UX Map \u2014 Melody, Effy, Sunnie, Amy"},"content":{"rendered":"

In our creation myth, two teams of football-playing robots were vying for victory at 49ers stadium when suddenly the power went out. Fans then\u00a0realized they could\u00a0clap their hands to power the robots, thus collaborating to achieve a goal together. This made the overall experience more joyful for everyone involved.<\/p>\n

Moving along from the myth, we laid out some goals and parameters<\/a> that reflect 2 core values our story emphasized \u2014 the strength of community and a sense of delight.<\/p>\n

As a starting point for what this experience might look and feel like,\u00a0we began by identifying the 2 main touch points: spectators’ phones (input) and the jumbo screen at the center of the stadium (output). We’d like each fan\u00a0to have the opportunity to feel\u00a0like they can control some element of a game on the big screen, working\u00a0with other fans toward something bigger.<\/p>\n

\"Screen<\/a><\/p>\n

We thought about when this game would take place, and how many “rounds” it might have. Here’s a quick map of the relationship between 49-ers game time and collaborative fan game time:<\/p>\n

\"Screen<\/a><\/p>\n

 <\/p>\n

Fan game time will take place during sufficiently long\u00a0breaks, such as commercial breaks and halftime. Each break will consist\u00a0of one round of play, for which a different award will be granted. Everything will culminate to a final round, where the reward will be most appealing.<\/p>\n

What are the rewards? We brainstormed a few delightful\u00a0experience-rewards that could be beamed to the phones of fans on winning teams,\u00a0taking full advantage of the stadium wireless technology:<\/p>\n