Goals<\/p>\n
– Increasing engagement
\n– Increasing awareness
\n– Increase the spirit of the 12th man concept
\n– To bind the tailgating crowd, audience in the stadium, players on the field.
\n– The players draw their energy for the game based on the level of engagement
\noptimize dynamic of all audiences to generate \u201c12th man\u201d feeling for the sports.
\nKeeping people off their screens and more into the game.
\n– How can we integrate the existing popularity of fantasy football to the experience of watching a live game
\n-Heighten the experience of the highs and lows- when it ends, how do you make them feel hope and optimism for them to return to the next game.<\/p>\n
Parameters:<\/p>\n
– Using the existing digital + analog infrastructure and enhancing it to encourage analog interactions
\n– We will focus only on the in-stadium experience (not parking-related)
\n-We want to reduce pure-screen engagement (devices)<\/p>\n","protected":false},"excerpt":{"rendered":"
Goals – Increasing engagement – Increasing awareness – Increase the spirit of the 12th man concept – To bind the tailgating crowd, audience in the stadium, players on the field. – The players draw their energy for the game based … Continue reading