View our final screens for the Highline Bling / Invisible Cities mashup here.
Author Archives: Jessica Halloran
By focusing specifically on “Parents with Children” attending an NFL game, we can cater to the next generation of fans and players. Not everyone has the opportunity to access the game, because of barriers like zoning and pricing. We want to create a new opportunity for families by breaking the mold and shaping a new experience from scratch.
educate the next generation of fans and players
provide a safe atmosphere
make it financially accessible
engage and entertain families
encourage proactive participation
Lower Ticket Prices
Location of stadium
Location of seats
Atmosphere of the crowd
- When the team is doing well, there’s a better atmosphere in the stadium
- When they are losing, she prefers to stay home
- Corporate tickets were perfect for seating and viewing because they were on the 50 yard line and high up, but they were boring.
- If we wanted to go to a game bad enough and sit in the nosebleeds we would spend 40-50 dollars and we were around the true diehard Buc’s fans.
- In corporate sections, it was [my husband] and I.
- Giant pirate ship where people throw candy and beads. It’s like a mini mardi gras.
- At halftime, Peewee league kids went on the field to play football, and the fans would scream and roar for the little kids.
- The team does a lot for the community of Tampa Bay, homeless single-mother things, each player has his own charitable organization.
- Each section has outdoor venues for food. More casual outside and more formal bars inside.
- The tailgates get a little fancy: people playing music, some are hired.
- I used to but I quit. I don’t like to be taunted [by relatives watching at home].
- My favorite of all time is meeting the Air Force pilots who fly over before the game.
- My least favorite are the opposing team fans. They’re just obnoxious, not even drunkeness.
- There’s this big push for women and children take more of an interest in the NFL and to come to more games. As a layperson I would never be able to pay $365 to get good seats. The NFL would have to do something to get families and women in, not to have to get nosebleed seats.
- buy tickets
- go to stadium
- park car
- find seat
- cheer the team
- taunt the opposing team
- wait in lines
- watch tv screens / displays
- watch the game
- watch people
- watch cheerleaders
- make friends
- talk with people
- take pictures
- go to the bathroom
- record video
- listen to the radio
- work – check email / messages
- check schedule / stats
- check news
- check / share on social media
- talk on the phone
- walk around
- buy drinks/food
- eat food
- get autographs
- drink beverage
- resell tickets
- shopping / buy souvenirs
After reading Ray Oldenberg’s article on “Third Places,” I reflected on my time in Suburbia. I spent most of my teen years in Connecticut, which I often tell people is a giant suburb of New York City, Boston, and Providence. It could be a case study for Oldenberg. The towns, expansive and sprawling, are meant more as getaways from the bustle of city life than places to spend time chatting with neighbors. Still, many people do not commute, certainly not teenagers who are oft at the mercy of their parents schedules. This got me thinking. Even though there was no real place for teenagers to commune in our town, these kids would make their own “Third Place.” They called it “The Center,” referring to the center of town, but really it was just the grocery store parking lot. An empty space that was free – both cost wise and from the overbearing eyes of authority – that was easily accessible from all parts of town, and with the knowledge that someone would always be there to hang out with. If the police came and told them to move along, they would simply hop in a car and move their third place elsewhere.
I imagine a lot of people who find themselves in similar situations do the same thing. If there isn’t a local pub or coffee house to use, then they will create a space of their own. It may not be a physical space with four walls. It might be the sideline of their kids’ soccer games, a transitional space – somewhere where the public and private spaces meet, such as a sidewalk – or it could even be online. With the emersion of social media, we are trying to reclaim our third places. Now we can enjoy the company of our fellow man without the bothersome task of holding up our end of the conversation or buying overpriced pints. This also gives us the benefit or reaching beyond our small town. Now we can keep up with our Great Aunt who lives across the country or find the other six people who are interested in our unique hobby. We can form communities beyond the places we live and work.
I would not argue that this is a better lifestyle than meeting your friends and neighbors at the local diner, but rather point out that we will never be completely free of the third places. It is in our nature to be social creatures and to find our brethren. If we are zoned out of our favorite local spot, then we will switch locations. You do not have to limit yourself to the confines of a structure. Modern men and women can be fluid and mobile in their approach to finding their own “Third Place.”