Author Archives: Jessica Halloran

Invisible Cities – Team Highline Bling

View our final screens for the Highline Bling / Invisible Cities mashup here.

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Team Awesome – The High Line!

You can view our presentation here.

(Emily, Josh, Jess and Sun Young)

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49ers G&P (Carrie, Jess, Marcelo & Shixiao)

By focusing specifically on “Parents with Children” attending an NFL game, we can cater to the next generation of fans and players. Not everyone has the opportunity to access the game, because of barriers like zoning and pricing. We want to create a new opportunity for families by breaking the mold and shaping a new experience from scratch.

educate the next generation of fans and players
provide a safe atmosphere
make it financially accessible
engage and entertain families
encourage proactive participation

Lower Ticket Prices
Location of stadium
Location of seats
Atmosphere of the crowd
Staying engaged

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Filed under 49ers-G&P, Uncategorized

49ers Diverge Research – Carrie, Jess, Marcelo, & Shixiao

Existing Products in the Market
US Open – Tennis ear radio
Paris St. Germain Soccer Stadium – upload experience to view at home
SnapChat – specific stories
Arkansas Football Stadium – Live streaming the game outside
LED screens/panels
Cameras (multiple viewing angles)
Lighting effects

Bonus Incentives:

Food services / delivery
VIP areas
Kids play areas
How to get around / find things:
Level of Engagement Across a Timeline
We interviewed long-time Tampa Bay Buccaneers Fan and Stadium Attendee, Martee Halloran, about her experiences at Raymond James Stadium.
What’s it like attending a football game?
  • When the team is doing well, there’s a better atmosphere in the stadium
  • When they are losing, she prefers to stay home
How do you choose what games to go to?
  • Corporate tickets were perfect for seating and viewing because they were on the 50 yard line and high up, but they were boring.
  • If we wanted to go to a game bad enough and sit in the nosebleeds we would spend 40-50 dollars and we were around the true diehard Buc’s fans.
Who do you go with? How many people?
  • In corporate sections, it was [my husband] and I.
What’s offered at the stadium?
  • Giant pirate ship where people throw candy and beads. It’s like a mini mardi gras.
  • At halftime, Peewee league kids went on the field to play football, and the fans would scream and roar for the little kids.
  • The team does a lot for the community of Tampa Bay, homeless single-mother things, each player has his own charitable organization.
  • Each section has outdoor venues for food. More casual outside and more formal bars inside.
  • The tailgates get a little fancy: people playing music, some are hired.
Do you use your phone/device while watching the game? during breaks? before/after?
  • I used to but I quit. I don’t like to be taunted [by relatives watching at home].
What is your favorite part of the experience of attending a game? What is your least favorite part?
  • My favorite of all time is meeting the Air Force pilots who fly over before the game.
  • My least favorite are the opposing team fans. They’re just obnoxious, not even drunkeness.
What do you want to see implemented?
  • There’s this big push for women and children take more of an interest in the NFL and to come to more games. As a layperson I would never be able to pay $365 to get good seats. The NFL would have to do something to get families and women in, not to have to get nosebleed seats.
List of Actions
  • buy tickets
  • go to stadium
  • park car
  • find seat
  • sit
  • cheer the team
  • taunt the opposing team
  • yell
  • wait in lines
  • watch tv screens / displays
  • watch the game
  • watch people
  • watch cheerleaders
  • make friends
  • talk with people
  • take pictures
  • go to the bathroom
  • record video
  • listen to the radio
  • work – check email / messages
  • check schedule / stats
  • check news
  • check / share on social media
  • talk on the phone
  • walk around
  • buy drinks/food
  • eat food
  • get autographs
  • drink beverage
  • resell tickets
  • shopping / buy souvenirs
Creation Myth
Word Cloud
Haiku #1
Football stadium
Looking down on the players
My nose is bleeding
Haiku #2
Football is so cool
Even if you know nothing
Cheering for your team
There once was a woman named Alice
Who worshiped the Cowboys from Dallas.
She scalped for good seats
But, alas, they were cheats.
Now she’s filled with disdain and malice.

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Filed under 49ers Diverge (research)

Jess’ Quick Indie Project

Click here to view Jess’ QIP.

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Jess’ Thoughts on “Third Places”

After reading Ray Oldenberg’s article on “Third Places,” I reflected on my time in Suburbia. I spent most of my teen years in Connecticut, which I often tell people is a giant suburb of New York City, Boston, and Providence. It could be a case study for Oldenberg. The towns, expansive and sprawling, are meant more as getaways from the bustle of city life than places to spend time chatting with neighbors. Still, many people do not commute, certainly not teenagers who are oft at the mercy of their parents schedules. This got me thinking. Even though there was no real place for teenagers to commune in our town, these kids would make their own “Third Place.” They called it “The Center,” referring to the center of town, but really it was just the grocery store parking lot. An empty space that was free – both cost wise and from the overbearing eyes of authority – that was easily accessible from all parts of town, and with the knowledge that someone would always be there to hang out with. If the police came and told them to move along, they would simply hop in a car and move their third place elsewhere.


I imagine a lot of people who find themselves in similar situations do the same thing. If there isn’t a local pub or coffee house to use, then they will create a space of their own. It may not be a physical space with four walls. It might be the sideline of their kids’ soccer games, a transitional space – somewhere where the public and private spaces meet, such as a sidewalk – or it could even be online. With the emersion of social media, we are trying to reclaim our third places. Now we can enjoy the company of our fellow man without the bothersome task of holding up our end of the conversation or buying overpriced pints. This also gives us the benefit or reaching beyond our small town. Now we can keep up with our Great Aunt who lives across the country or find the other six people who are interested in our unique hobby. We can form communities beyond the places we live and work.


I would not argue that this is a better lifestyle than meeting your friends and neighbors at the local diner, but rather point out that we will never be completely free of the third places. It is in our nature to be social creatures and to find our brethren. If we are zoned out of our favorite local spot, then we will switch locations. You do not have to limit yourself to the confines of a structure. Modern men and women can be fluid and mobile in their approach to finding their own “Third Place.”


Filed under Third Places