Quick Indie Project – Somin

‘Zero Food Waste 101’ was an experimental graphic assignment I did from The Advanced Fundamentals of Graphic class. The goal was to raise awareness about food waste and inspire others while trying not to waste food for myself. I saved 7 days of food waste and take a photo of each day’s. I created icons of elements that are related to each food such as water, time, tools, ingredients, etc. Putting this project to MTA subway stations is a great opportunity since it’s where people can see more campaign ads. The trick is make it look like a gourmet restaurant ad. When people come to make a reservation, they will see what’s the ad is really about. You can see the work here.